Approach | Studiomade

Having worked with clients from all walks of life, each with their own unique personalities, internal structures and requirements, we've found that there remain a consistent set of traits that are common to all our most productive and enduring client relationships.


Before starting down the path of defining what needs to be done, you need to clearly establish why. What goals need to be accomplished? How does the business need to grow? What problems are being solved? Whose needs are being met? Good work should have clear meaning behind it, based on reasoned business goals.


All brands have an audience. Products have users. Understanding their mind thought process and what they need is crucial to creating work that is meaningful to the people that matter most – your audience.


Ask more questions and ask them early. What are you looking to achieve? Why do you need a website? An app? Who is it for? What do they need? Don’t make assumptions. They’re dangerous to your business and insulting to your audience. Research is crucial to aligning objectives and finding untapped strengths and untold stories. It will also save time and money in the long run by creating a solid foundation from which to work.


Good work requires transparency and open lines of communication. Regular check-ins and feedback loops help everyone involved stay informed of expectations, objectives and discoveries and accelerate progress toward a shared goal.


Trust in each other’s expertise is crucial to a successful partnership. You have insight and experience in your industry. You hire a studio because they have insight and experience in something that you don’t. Build on each other’s skills.


Brands can become formulaic and disconnected from their purpose when produced from a rigid set of rules and guidelines. The important component that underlies all good work is an authentic voice – a viewpoint that drives and gives shape to the brand’s vision.

Our process

Questioning & validation

Every project begins with understanding the why. Through discovery and human-focused research, we help our clients better understand commercial challenges, to then build or reposition brands helping them move forward, change perceptions and generate growth.

Creative exploration

We conceive, create and develop brand strategies, digital experiences and physical campaigns focused on delivering an effective and unified brand approach regardless of format.

Launch & growth

New venture, early-stage company, global brand... we execute projects and deliverables for all our clients to the highest possible standard. We validate our work and make sure our projects lead to meaningful impact and measurable results. Our experience helps our clients innovate, exceed expectations and build brand growth.

Studiomade by you!

If you're an illustrator and want to collaborate with us then get in touch

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What kind of project can we help with?

This is not a complete list of our services, but will help us get a better idea about what you're looking for.
Please tick any/all that apply.

Comprehensive branding - The complete package, from strategy to implementation

Brand development - Building on an existing brand


Logo/mark development - Just the mark and nothing else

Environmental design
Event stand, interior design direction

Marketing/campaign strategy

Art direction


Website design & development

Print design & production

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Is it a new digital product, a new business, or a new idea to change the world?

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What is your project timeline?

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What is your budget for this project?

Complete transparency will help us help you.

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How did you find us?

Do we already know each other? Did a specific project of ours catch your eye?

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