Reports in any form are usually approached with trepidation but that shouldn’t be the case, a report created right can be an incredibly strong business tool. With a guaranteed audience, utilising this platform to your advantage is vital. It’s a key opportunity for instilling your brand values within stakeholders and investors alike as well as the public. Below are some brands that have done exactly this.
Your approach to corporate reporting
Dr Foster: Hospital Guide
Bold colours throughout the Dr Foster report used the brand palette to differentiate between areas of focus for the message and reinforce the key information agenda of the report. Accompanying the digital report featuring interactive data was a unique printed version including posters that target their specific audiences and tackle key healthcare problems.
http://myhospitalguide.drfosterintelligence.co.uk/
TLA: Annual Report
The minimal format integrates easily digestible data alongside attention grabbing imagery that reinforces what the TLA brand is all about. The online report contains small animations interacting with the viewer while the printed report engages with small stylistic details. Data is presented clearly and concise, supporting transparency.
http://tlaworldwide.com/annual-report-2016/
The Guinness Partnership: Annual Review
Aware of the cost of creating a new design direction and layout every year The Guinness Partnership opted for a clean templated approach that could be built upon from one year to another. This approach helped provide a consistent brand framework while keeping the budget in check.
http://annualreview.guinnesspartnership.com/2016-17/
http://annualreview.guinnesspartnership.com/2015-16/
IFPI: Global Music Report 2017
Utilising a magazine style design lends itself really well to integrated reporting – both in print as well as across mobile and tablet viewing. Content was lifted to become visually appealing through punchy graphics, assertive data insight and bright colours.
http://www.ifpi.org/downloads/GMR2017.pdf
Fund Brand 50
A clear and well laid our report lends itself for easy reading whilst allowing the reader to quickly digest content. Careful consideration of production and material choice helps bring out the beautiful photography enabling content to stand out and shine.
http://fundbuyerfocus.com/fb50
