DP World are a global logistics company with a pivotal presence in the UK. Their portfolio includes the ownership and management of two deep-water ports, with freight rail terminals, at London Gateway and Southampton, alongside associated logistics parks and an advanced software business providing online links to customers and border control.
With a footprint that directly affects much product import into the UK, the chances are that if you’ve bought something from abroad DP World have been involved somewhere along the way – shipping everything from food and drink to tech and automotive.
Profile raising through video
DP World and PR agency Edelman wanted to promote their operations in the UK across social channels and on their website to better inform audiences on the role that the ports play within the UK. Our team were commissioned to create a film that showcased their strengths and picked up on key stories for primarily consumer trade audiences. We delivered scripting, voiceover, design, animation, production and final output.
A focus on London Gateway
London Gateway is a major contributor to the success of UK logistics. It’s a semi-automated facility and uses robotic, automated stacking cranes to assist with managing containers as they are moved from ship-to-shore, onto and off trucks and trains with maximum efficiency. Positioned as the UK’s most integrated logistics hub offering the best tidal access, largest port rail terminal and easy access to roads transport we were commissioned to produce a video that highlighted these strengths, promoted primarily to a trade audience.