HealthTech Edition

Today​&​Tomorrow initiative

A free 6-week sprint of design and digital support, to help your business build a better tomorrow

Apply now →

Our initiative

The business landscape is tough, particularly for startups. We’ve created our Today&Tomorrow initiative to give one deserving healthcare-focused company £40,000 of Studiomade strategy, creative and digital services. By partnering together, we want to help build a better tomorrow in a way that positively impacts people’s lives.

The successful applicant can use our studio allocation for commercial strategy, UI and UX design, digital development and branding. Together, we'll choose what will provide the most value to you in your journey. We could help you create your first product prototype, review and enhance an existing product, or refresh your brand to present a stronger proposition to customers and investors.

We are inviting applications from solo founders and early stage HealthTech startups. The winner will have access to our design expertise and strategic insights, to help you accelerate your growth, connect with investors, and make an impact in the digital health sector.



Solo founders and startups from 0 to 2 years old, whether your product is at concept stage, proof of concept or already on the market.


The closing date for applications is 11.59pm on Wednesday 31st July 2024.

Award announcement

We will notify the selected company first and all applicants will hear from us by 14th August 2024.

Judging criteria

We are looking for projects that can demonstrate the potential to have significant health impact, particularly for currently underserved populations and specialties. We will look at audience size, market and competitors, investment/grants already won, and existing products and traction (if relevant).

Benefits of the initiative

We will help the winning company accelerate to the next stage e.g. a prototype ready to win investment, developing a full product for launch, or branding that presents a clear proposition to investors.


We will be in touch with you after 31st July if we require more information from you. Entries will be judged by our senior strategy team and our decision is final. Please see below for the application and selection process.




Fill out our application form below and attach your up-to-date business plan, if you have one.



We will shortlist three applicants and contact you to arrange a video call and ask for any additional information and documentation.



We will decide on the winner based on the information provided, choosing a company with high potential impact who we think will most be helped by our services.



We’ll create a scope of work, taking into account your needs, with a defined brief, timeline and a contract to be signed by both parties.

The award

Accelerating one selected company for free

1. Brand identity and positioning

A brand that stands out and connects with your audience and investors, including visual identity and brand messaging.

2. Digital product UI + UX

A working prototype ready for your next round of investment, or full review and refresh of an existing product to attract and retain customers.

3. Campaign activation

Social campaigns that help you connect with your audience, start conversations and show a clear and coherent presence to investors.

4. Ongoing growth + brand activation plan

Ongoing design and digital support as an extension of your team, with flexible, on-demand packages.

Want to discuss a project?

Get in touch to find out how our strategic design, digital or branding expertise can help you change, pivot and thrive

Let’s talk →

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