Creating a brand identity for the new face of Out-of-Town Retail
Rosebury Real Estate were looking to launch a new brand to market quickly within the Commercial Property and Out-Of-Town Retail space.
Overview
The challenge
Develop a refined brand identity for Rosebury Real Estate, highlighting their experience and approach in a competitive market
What we did
Crafted a sophisticated brand identity that reflects Rosebury’s insight and market expertise
The outcome
The ability to attract an esteemed client-roster through credibility and brand positioning as a leader of Out-of-Town Retail
Project background
Rosebury Real Estate was founded with a clear vision: to bring a new level of expertise and insight to the retail property market, drawing on over 130 years of combined experience among its team members. Their focus on data-driven, analytical approaches to property investment meant they needed a brand that would reflect both their rich industry knowledge and their commitment to innovative, real-time insight.
We were commissioned to create a brand identity that aligned with Rosebury’s goals, positioning them as a forward-thinking, market-leading force in the commercial property sector.
Brand objectives
The primary objective was to craft a brand that would encapsulate Rosebury’s expertise while differentiating them in a competitive market. Specifically, the brand needed to:
Highlight Rosebury's deep experience and heritage within the Out-of-Town Retail sector
Establish a strong, professional presence that would appeal to high-level investors and property managers
Convey trustworthiness, innovation, and a commitment to excellence.
Brand exploration and visual identity
To capture Rosebury’s vision of 'warmth, refinement, and analytical insight', we developed a brand approach that balances personal connection with data-driven credibility. 'Rosebury Real Estate' and the abbreviated 'Rosebury RE' were developed in typographic form, with the visual mark paired alongside the colour palette to provide a subtle and sophisticated approach.
Messaging and brand voice
The tone and voice developed looked to emphasise clarity, expertise, and reliability. Our messaging highlights Rosebury's analytical approach, ability to provide actionable insight, and dedication to helping clients maximise their property investments. Language such as 'Real-time insight into market activity and trends' and 'Empowering informed decisions in property investments' were developed to reinforce their analytical approach.
Brand expansion
Our implementation of the brand spanned a simple (WordPress) website presence, flexible template creation and guidance to how the brand should evolve to best reflect Rosebury’s services, expertise, and market insight.
Outcomes and market impact
The brand identity successfully positions Rosebury Real Estate as a knowledgeable, experienced, and forward-thinking firm. With a visually cohesive approach, Rosebury RE is now positioned to attract high-value clients looking for expertise in the commercial out-of-town retail sector. The brand’s emphasis on real-time insights and data-driven strategies has helped differentiate Rosebury from competitors, enhancing their visibility and reputation.
