Project background
Rosebury Real Estate was founded with a clear vision: to bring a new level of expertise and insight to the retail property market, drawing on over 130 years of combined experience among its team members. Their focus on data-driven, analytical approaches to property investment meant they needed a brand that would reflect both their rich industry knowledge and their commitment to innovative, real-time insight.
We were commissioned to create a brand identity that aligned with Rosebury’s goals, positioning them as a forward-thinking, market-leading force in the commercial property sector.
Brand objectives
The primary goal was to craft a brand that would encapsulate Rosebury’s expertise while differentiating them in a competitive market. Specifically, the brand needed to:
Highlight Rosebury’s deep experience and heritage within the Out-of-Town Retail sector
Establish a strong, professional presence that would appeal to high-level investors and property managers
Convey trustworthiness, innovation, and a commitment to excellence.
Translating the vision into reality
To capture Rosebury’s vision for their brand, we worked together and homed in on key tonal words of ‘warmth’, ‘refinement’, and ‘analytical insight’. We developed a visual approach that balances a sense of warmth and personal touch with an underlying precise nature driven by data and accuracy. ‘Rosebury Real Estate’ and the abbreviated ‘Rosebury RE’ were developed in typographic form, with the visual mark paired alongside the colour palette to provide a refined and sophisticated approach.
Messaging and brand voice
The tone of voice we developed takes similar inspiration from their visual cues and emphasises clarity, expertise, and reliability. We made sure to highlight Rosebury’s analytical approach, ability to provide real insight, and dedication to helping clients maximise their property investments. Language such as ‘Real-time insight into market activity and trends’ and ‘Empowering informed decisions in property investments’ were developed to reinforce their analytical approach.
Brand expansion
Our implementation of the brand spanned a simple (WordPress) website presence, flexible template creation and guidance to how the brand should evolve to best reflect Rosebury’s services, expertise, and market insight.
Outcomes and market impact
The brand identity successfully positions Rosebury Real Estate as a knowledgeable, experienced, and forward-thinking firm. With a visually cohesive approach, Rosebury RE is now positioned to attract high-value clients looking for expertise in the commercial out-of-town retail sector. The brand’s emphasis on real-time insights and data-driven strategies has helped differentiate Rosebury from competitors, enhancing their visibility and reputation.