A row of Amsterdam houses

A cultural insights company brand and site that feels tangible

A brand rooted in living breathing people that drive their business





Crowd DNA

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Crowd DNA are a cultural insights and strategy consultancy with offices in London, Amsterdam, New York, Singapore, Sydney and Stockholm. Formed in 2008, operating across 60+ markets, they bring together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world’s most exciting brands.

The client wanted a brand update and website design and build that would allow them to continue to growWe wanted to ensure that the brand referenced culture and people and so we ensured that photography used that portrayed a sense of humanity, life and energy to communicate the end result of their work.

We used a number of fonts so that the brand had enough hierarchy at each level of volume required and brought in unique illustrative elements so that we could signpost content for users and give the client pieces of creative that they could use across wider materials such as social.

An example of a hierarchy of typography, different heading levels and paragraph styles labelled
iconography used within the timeline segment of the project. icons of a trophy, an infinity arrow, people and a globe. with the title "award winning insight and innovation since 2008".
a mockup of the crowd dna website
a mockup of a case study pop up within the crowd dna website

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