A new brand identity for a healthcare analytics company
A bold look and new digital presence for Dr Foster Intelligence (now Telstra)
Sector
Discipline
Client
Dr Foster Intelligence
Year
2012
The pre-acquisition challenge
Dr Foster is a market-leading healthcare analytics company (now owned by Telstra). Our team's role within this project was to help shape and position the brand in the build-up to what was a successful commercial acquisition. Dr Foster required support in how to leverage its experience and expertise and present its digitally led proposition to market, with a tone of voice that reflected the true insight it provides.
What we did
We establishing a bold, typographical brand direction that paid homage to the organisation’s journalistic roots. We provided a design platform that support the creation of the varied data insight that they required.
The stark approach to photography created a distinct personality that resonated with the realistic view of the healthcare industry Dr Foster wanted to portray. The brand was rolled out across a range of digital and printed applications by our design and development team.
