Dr Foster logo with hospital bed and infographic

Brand creation for a healthcare analytics company

Working with Dr Foster to create an updated brand that reflected their journalistic approach to tackling challenging issues in healthcare through data intelligence.





Dr Foster Intelligence



Building a brand pre-acquisition

Dr Foster remain a healthcare analytics company and market leader. Now owned by Telstra, our role within this project saw our team help shape and position the brand in the build-up to what was a successful commercial acquisition.

At the time, Dr Foster required support in how to best to leverage their experience, yet present to market a more digitally-led proposition and a tone of voice that reflected the true insight they provide.

Dr Foster logos with and without tagline 'Intelligence in healthcare'

Editorial roots

By establishing a bold, typographical brand direction we paid homage to the organisation’s journalistic roots, while providing a design platform to support the creation of varied data insight that they required.

The stark approach to photography created a distinct personality that resonated with the realistic view of the healthcare industry Dr Foster was seeking to portray. The brand was rolled out across a range of digital and printed applications by our full design and development team.

Example of the Dr Foster brand typography showing the typeface Heroic Condensed
examples of the Dr Foster brand showing hospital equipment overlaid with infographics and editorial content
Dr Foster global comparators digital interface on an ipad
Examples of Dr Foster brand assets and UI
Examples of Dr Foster branded infographics
Dr Foster Hospital Guide digital view

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