Building a brand pre-acquisition
Dr Foster remain a healthcare analytics company and market leader. Now owned by Telstra, our role within this project saw our team help shape and position the brand in the build-up to what was a successful commercial acquisition.
At the time, Dr Foster required support in how to best to leverage their experience, yet present to market a more digitally-led proposition and a tone of voice that reflected the true insight they provide.
By establishing a bold, typographical brand direction we paid homage to the organisation’s journalistic roots, while providing a design platform to support the creation of varied data insight that they required.
The stark approach to photography created a distinct personality that resonated with the realistic view of the healthcare industry Dr Foster was seeking to portray. The brand was rolled out across a range of digital and printed applications by our full design and development team.