![Dr Foster logo with hospital bed and infographic](https://images.ctfassets.net/xv13fmbsf0vj/6IMAJ3EFujkyileDBuOqkV/5abdbb92e667d6a6c86bfb923aa4ab0e/drfoster-brand-header.jpeg?w=1872&h=700&fl=progressive&q=100&fm=jpg)
A new brand identity for a healthcare analytics company
A bold look and new digital presence for Dr Foster Intelligence (now Telstra)
The pre-acquisition challenge
Dr Foster is a market-leading healthcare analytics company (now owned by Telstra). Our team's role within this project was to help shape and position the brand in the build-up to what was a successful commercial acquisition. Dr Foster required support in how to leverage its experience and expertise and present its digitally led proposition to market, with a tone of voice that reflected the true insight it provides.
![Dr Foster logos with and without tagline 'Intelligence in healthcare'](https://images.ctfassets.net/xv13fmbsf0vj/1xhV3WnH4YzuAKpMaQkAbP/e5fa4ef0e807aa36037a880df3568b96/image.png?w=1860&h=600&q=50&fm=png)
What we did
We establishing a bold, typographical brand direction that paid homage to the organisation’s journalistic roots. We provided a design platform that support the creation of the varied data insight that they required.
The stark approach to photography created a distinct personality that resonated with the realistic view of the healthcare industry Dr Foster wanted to portray. The brand was rolled out across a range of digital and printed applications by our design and development team.
![Example of the Dr Foster brand typography showing the typeface Heroic Condensed](https://images.ctfassets.net/xv13fmbsf0vj/18HIZiFDAi2MEAkK2CJr2X/8e3bc2009e88c1a8a63b8969ca93ff41/dr_foster_typography.png?w=2110&h=1166&q=50&fm=png)
![examples of the Dr Foster brand showing hospital equipment overlaid with infographics and editorial content](https://images.ctfassets.net/xv13fmbsf0vj/20xMz97aW6TiDEqf4LGeSw/0ec0aed59f7990efcac21ab348433d09/image.png?w=2076&h=1608&q=50&fm=png)
![Dr Foster global comparators digital interface on an ipad](https://images.ctfassets.net/xv13fmbsf0vj/116AoFVGsmscsFtoD0kbXP/eae06864567dad32af1683755914b167/dr_foster_global_comparators_ipad.png?w=1602&h=2048&q=50&fm=png)
![Examples of Dr Foster brand assets and UI](https://images.ctfassets.net/xv13fmbsf0vj/vrfSaGrJAlxHPEJsyVZQJ/934fbb88a846ae9f1229b6365efb6376/image.png?w=1013&h=312&q=50&fm=png)
![Examples of Dr Foster branded infographics](https://images.ctfassets.net/xv13fmbsf0vj/3IZd1RgBNQ7CAcaqWN2N5u/447e453acd703d6409c568def20508ea/image.png?w=1952&h=1986&q=50&fm=png)
![Dr Foster Hospital Guide digital view](https://images.ctfassets.net/xv13fmbsf0vj/55GSfHx5TJHK2CmS2Otfox/0cfc1cf1cacd93526d1785a0da30eb08/image.png?w=1460&h=1898&q=50&fm=png)