Brand creation for a unique healthcare analytics company

Dr Foster Intelligence

Building a brand pre-acquisition

Dr Foster remain a healthcare analytics company and market leader. Now owned by Telstra, our role within this project saw our team help shape and position the brand in the build-up to what was a successful commercial acquisition.

At the time, Dr Foster required support in how to best to leverage their experience, yet present to market a more digitally-led proposition and a tone of voice that reflected the true insight they provide.

Editorial roots

By establishing a bold, typographical brand direction we paid homage to the organisation’s editorial and journalism roots, whilst providing a design platform to support the sharing of varied data insight that they required.

Stylised photography demonstrate context within the industry as well as adding a unique personality resonated well with clients. The brand was translated across a new digitla presence by our development team as well as across print communications and materials.

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