Dr Foster logo with hospital bed and infographic

A new brand identity for a healthcare analytics company

A bold look and new digital presence for Dr Foster Intelligence (now Telstra)





Dr Foster Intelligence



The pre-acquisition challenge

Dr Foster is a market-leading healthcare analytics company (now owned by Telstra). Our team's role within this project was to help shape and position the brand in the build-up to what was a successful commercial acquisition. Dr Foster required support in how to leverage its experience and expertise and present its digitally led proposition to market, with a tone of voice that reflected the true insight it provides.

Dr Foster logos with and without tagline 'Intelligence in healthcare'

What we did

We establishing a bold, typographical brand direction that paid homage to the organisation’s journalistic roots. We provided a design platform that support the creation of the varied data insight that they required.

The stark approach to photography created a distinct personality that resonated with the realistic view of the healthcare industry Dr Foster wanted to portray. The brand was rolled out across a range of digital and printed applications by our design and development team.

Example of the Dr Foster brand typography showing the typeface Heroic Condensed
examples of the Dr Foster brand showing hospital equipment overlaid with infographics and editorial content
Dr Foster global comparators digital interface on an ipad
Examples of Dr Foster brand assets and UI
Examples of Dr Foster branded infographics
Dr Foster Hospital Guide digital view

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