Building a brand pre-acquisition
Dr Foster remain a healthcare analytics company and market leader. Now owned by Telstra, our role within this project saw our team help shape and position the brand in the build-up to what was a successful commercial acquisition.
At the time, Dr Foster required support in how to best to leverage their experience, yet present to market a more digitally-led proposition and a tone of voice that reflected the true insight they provide.
By establishing a bold, typographical brand direction we paid homage to the organisation’s editorial and journalism roots, whilst providing a design platform to support the sharing of varied data insight that they required.
Stylised photography demonstrate context within the industry as well as adding a unique personality resonated well with clients. The brand was translated across a new digitla presence by our development team as well as across print communications and materials.
Universal Music Group