Kick Predict

Traditional prediction games can feel cluttered, overly complex, or simply put, take the fun out of football. Working with venture creation partner Unit 29, Studiomade were brought in to deliver a brand new product to market. Kick Predict lets fans lock in their scores, form leagues with friends and brings that healthy bit of competition as you wait and see where you end up in the results with every goal.

We helped formulate our own brief – to make a lightweight, exciting product experience that captured a sense of fun. We worked to define the proposition, creating a brand experience alongside a seamless UI and UX interface that enabled a fast, enjoyable and shareable gameplay. Leveraging a unique scoring system built by Co-Founder Ben Uher, Kick Predict is able to provide a compelling experience where real-time results minute-by-minute affect your standing in the league.

Building a brand that captures sports audiences

In order to create something that was bold and clean the Studiomade UI + UX team headed up by Angelo Iannelli chose an energetic typeface and contrasting colour palette which created an interface that felt fresh and familiar. We built in ‘micro-animations’ throughout Kick Predict to help ensure everything had a 'stickiness' with small rewards to the user throughout. The live league table itself went through rigorous design processes and testing to ensure that we were surfacing only what matters and that it was intuitive to understand. This resulted in big scorelines, data points and carefully selected terminology on dropdowns. Push notifications, weekly drops, visible progress, and reward mechanics keep players returning without feeling demanding.

Smart functionality

A detailed backend architecture to how Kick Predict has been built enables scheduling of fixture creations via integrated data APIs, sampling 10 matches from supported competitions (Premier League, Championship, Champions League, La Liga, Ligue 1, Bundesliga, Serie A and more). Results flow back into Kick Predict in real-time, with calculations posted live to league tables updating daily and weekly points – constantly recalculated per user.

Our development team led by Jono Gold developed a Firebase database that stores users data, leagues, predictions and league membership; alongside additional information such as match status. We allow users to create or join private leagues with a simple shareable code.

Revenue creation

Throughout the design and creation of Kick Predict, all members of the team researched and explored different mechanisms for revenue creation within the product experience. Led by Strategic Director Phil Reid, we opted to create a feature-set model where Kick Predict is available for free to all users – but with the option of upgrading to a 'Pro' version for a set monthly or annual fee that unlocks certain features. These include the ability to view a competitor's prediction pre-game, being able to create multiple leagues to compete in and other feature includes.

Why it works

Kick Predict blends the simplicity fans love with an intriguing points scoring concept, all wrapped in an excellent gaming experience. Weekly cadence and live scoring creates a habit whilst private leagues and social comparison fuel engagement. A scalable technology stack (API‑driven ingestion, realtime updates, push messaging) keeps everything fast and dependable. The result: a compact, joyful game and new venture that has the foundation to grow: from small friendship groups to large brand endorsement and engagement.