Building a global brand for the leading sports marketing company
TLA Worldwide have grown to become one of the world’s leading sports marketing agencies. Representing talented individuals from Olympians Sir Chris Hoy and Rachael Adlington to leading NFL stars Jameis Winston and Dion Dawkins alongside Australian AFL Talent including Taylor Walker, TLA are responsible for some of the globes greatest sporting individuals, brands and events.
TLA’s consultancy and management teams have created impressive spectacles at the Australian Grand Prix, new sports propositions for football exposure at the MCG in Melbourne including both heavyweights of Brazil and Argentina, as well as staging major one-off events such as Wayne Gretzky’s Ice Hockey Classic. TLA count global players such as Adidas, Toyota and Formula One as clients and continue to grow with their reach in the market.
This growth has required a brand presence that, under our guardianship for over five years, has evolved and now encompasses a single, global digital presence, an integrated approach to investor and stakeholder reporting and the ongoing innovation of digital products that will help both TLA’s internal team and also their clients in continuing to grow.
Here’s how we’ve worked together.
From the outset of working with TLA our work has seen activity across the following areas:
In producing a range of brand outputs including corporate reporting we have established an ownable style and creative direction that resonates with TLA’s core values. Our reporting, including both physical reports and digital companions have provided profiling opportunities for talent as well as highlighting other areas of focus from a stakeholder’s perspective.
As an integrated agency, we believe strongly in providing accessibility to all stakeholders. Naturally this means an increasing digital presence, coordinated to AIM Rule 26 compliance, but it also means that tangible, physical communications should not be ignored.
Our work across the corporate reporting landscape within other sectors corroborates this. In our opinion a physical report continues to maintain a role within the Boardroom and within reach of investors. Our team ensure that from a messaging and brand consistency perspective, digital and physical outputs compliment one another and take advantage of the unique benefits that each platform provides, designing for purpose. This could mean encouraging the use of interactive charting within the digital report – allowing investors to truly interrogate data year-on-year, or it could mean the addition of a data narrative to reporting figures.
TLA (The Legacy Agency) maintained a US-led digital presence when our relationship began. With business acquisition and growth however it became clear that a single, revised site presence was required that would aptly showcase everything that TLA represented on a global scale. With their expanded brand reach, we helped their team identify their key offerings, and in-turn design and build a site that would respond to their needs, and their clients’ needs.
As an agency, our digital workflow follows a modular, content-first approach where we:
In the design and development of the TLA website, our team:
‘Studiomade worked seamlessly as part of our team throughout this rebrand process’
Our work with TLA over the past five years has seen: