Unifying a global team through design

Global Insight is Universal Music Group’s internal data team. They empower their international workforce with the ability to easily gain access to vital data about the music industry and Universal’s work.

A familiar problem for many established companies, this dedicated business division needed to unite under a common vision, with an identity that helped signpost their involvement and presence throughout the wider company and across global regions.

Our team were commissioned to help with this brand activity, creating a presence that fitted within Universal’s brand guidelines whilst allowing for a more engaging approach that created greater recognition.

User-friendly brand style

As part of this positioning piece, we wanted to create a visual identity that could easily be adopted by the team. Our design ensured that a systematic style was created with a Microsoft-friendly approach considered for assets, colour overlays and consistent typographic treatment.

Assets and templates

Our input within this project involved the design of a new logotype and avatar, colour palette, icons, photographic styling, and the creation of brand guidelines for educating internal teams on how to make use of all these assets. Once the brand direction was agreed we then helped roll out the new approach with the creation of Microsoft Office templates and HTML email campaigns built in Mailchimp.

We created several responsive Mailchimp emailer templates for the team which allowed their team to easily create well-designed internal update newsletters based on their department's wide range of topics in the music industry.

Brand iconography

An extensive icon suite that could be used across all communications was created to support the overall brand direction. Designed specifically for the themes and topics of interest within the division, the icons built an identifiable brand language that helped the pieces they created feel owned by the Global Insights team.