Vast numbers of reports are created by financial insight firms every day and so inboxes are full with subjects promising unique intel, a new angle on a subject or even simply large volumes of data to interrogate. In all this noise, how do you get your clients to actually read what is pertinent? How do you elevate your insight, putting it front and centre into the eyes of your desired audience? This is where great data visualisation and storytelling comes in.
Planning the story
Broadridge approached our team to create a digital infographic that would tell the major story shared in their new report ‘The Digital Asset Revolution: Preparing for the Next Generation of Financial Markets.’ We worked with their editorial team to determine which elements would be of most value to their readers and which data points we could really shout about, therefore beginning to put together a script of what this infographic would look like; including charting, iconography and wider content blocks.
Social content and video
Our creative approach, applied to social content and video – used to drive traffic and interest to landing pages on the core Broadridge website.
Designing a campaign look and feel
With the story defined we then had to create a visual language that sat within the Broadridge brand but also brought something new and exciting to this piece while referencing the topic. We utilised the Broadridge colour palette instilling bright accent colours in a way that reflected the digital nature of cryptocurrency and crafted a style that was ownable by the campaign.
Working with the Broadridge digital team we supplied assets to populate the campaign destination within their given digital template. We also produced a downloadable pdf that could be shared via email to form part of the wider report promotion.