A long-standing client, Harvey Spack Field approached our team with the request of delivering a fresh, clean and direct digital presence that helped best tell the story of their market knowledge and expertise.
For this updated approach, we wanted a bold first impression that then takes the user on a tour of HSF’s overall service offering in a streamlined yet intuitive manner.
Our design intent was to create a site experience that would immediately engage a user. The messaging had to exist alongside the visual presentation of the brand and help lead users to understand how the Harvey Spack Field personality and mindset can help them in their objectives. We kept the navigation surrounding the work simple enough that the viewer is compelled to continue their investigation throughout the site.
Our design process began mobile-first, fluidly responding to other device sizes. Commissioning photography that really brought forward the architectural details of the HSF schemes, this visual approach brings an elegant simplicity to the site presentation helping draw the user’s eye to the schemes and the services that HSF provide.