Track and Trace & Fr8 Manager motion

Creation of an animated video for logistics brand





P&O Track and Trace & Fr8 Manager

Relevant links



Together with its logistics business, P&O Ferrymasters also operates integrated road and rail to countries across the continent including Italy, Poland, Germany, Spain and Romania, Turkey and facilitates the onward movement of goods to Britain from Asian countries via the Silk Road.P&O Ferries is part of DP World, the leading provider of smart logistics solutions, enabling the flow of trade across the globe. They required an animated video to support the announcement of their long-awaited advanced track and trace service for its container customers, making it the first major logistics business in Europe to introduce the technology.


The service allowed customers to receive real-time updates on the precise location of their goods as they are transported by rail, road and sea. The innovation improves efficiency, reduces costs and increases the speed of information exchange. Our team needed to correctly plot the narrative to the video, identifying key topics of interest and highlighting specific points in a succinct manner that sat within the P&O Ferrymasters brand. Our approach to  clear messaging throughout the video was supported by custom illustration and photography that brought a sense of real-life context to the piece.

Conceptual planning through to production and launch

In working with the client, we supported the entire creative process culminating in a piece of motion content that was used widely across social media, live events and online through the P&O Ferrymasters digital presence.

Want to discuss a project?

Get in touch to find out how our strategic design, digital or branding expertise can help you change, pivot and thrive

Let’s talk →

Registered address:
85 Great Portland Street, First Floor

+44 20 7394

© Design to Communicate Ltd trading as Studiomade.

A Unit Group Collective company.

Registered in England & Wales No: 07176694  · Privacy Policy