Together with its logistics business, P&O Ferrymasters also operates integrated road and rail to countries across the continent including Italy, Poland, Germany, Spain and Romania, Turkey and facilitates the onward movement of goods to Britain from Asian countries via the Silk Road.P&O Ferries is part of DP World, the leading provider of smart logistics solutions, enabling the flow of trade across the globe. They required an animated video to support the announcement of their long-awaited advanced track and trace service for its container customers, making it the first major logistics business in Europe to introduce the technology.
The service allowed customers to receive real-time updates on the precise location of their goods as they are transported by rail, road and sea. The innovation improves efficiency, reduces costs and increases the speed of information exchange. Our team needed to correctly plot the narrative to the video, identifying key topics of interest and highlighting specific points in a succinct manner that sat within the P&O Ferrymasters brand. Our approach to clear messaging throughout the video was supported by custom illustration and photography that brought a sense of real-life context to the piece.
Conceptual planning through to production and launch
In working with the client, we supported the entire creative process culminating in a piece of motion content that was used widely across social media, live events and online through the P&O Ferrymasters digital presence.