Notes and opinion from Studiomade

To better serve older people, we want to rethink how we design for them. Age is not always the sole indicator of what a person wants from a digital experience.

AI can produce the average of everything that's already been made. It still can't tell you which idea is true for your client, right now.

As AI makes execution cheap and abundant, agencies that survive won't be the ones producing the most content they'll be the ones selling judgement, strategy and client understanding instead

An annual PDF nobody reopened became a tool investors use all year, and it just won an award for it

Consumer Duty and rising digital expectations are forcing wealth and asset managers to redesign customer experience around clarity, personalisation and trust.

What building our own rum brand taught us about the trend we'd been advising clients on for years.

Six essential strategies HealthTech founders need to secure Series funding, from validating your problem and brand narrative to your commercial model and digital scalability.

20 detailed questions fund brands should ask creative agencies to properly evaluate their finance-sector design expertise, beyond standard pitch questions.

Five ways a strategic creative agency can strengthen your brand, digital presence and story to help you raise your next round of investment.

Six reasons a UI/UX review and refresh can boost customer retention, business growth and brand perception, plus how the process works.

Three ways storytelling can build emotional connection, aid decision-making and create trust in digital health products