The latest updates and insights from the studio.
Insight Report: Shifting the paradigm of digital design for older people
How can digital healthcare better serve older people? How can we go above and beyond accessibility guidelines? 🕵️♂️👵 Our new report is packed with ideas and insights. Discover how optimising digital health tools for our ageing demographic can elevate society, the economy and your healthcare venture – and relieve pressure on the NHS. We delve beyond accessibility, into older people's unique needs and desires. Age isn't the only factor shaping preferences. We want to shift the paradigm of design for older people and create a brighter, healthier future. 🌍🌈💫 📖 Click here to dive into our full Insight report. . #digitalhealth #healthtech #innovation #designthinking #uiux
Networking evening with the Design Age Institute
Super interesting evening at the Design Age Institutes Pathfinders Networking event always enlightening to chat to other people delivering projects with the same aim. We really enjoyed speakers from Startup School for Seniors, Home Office to Age in Place, Clarion Housing Group and Walk With Path Limited, who spoke about their time on the Pathfinder Programme, as well as interesting insights into inclusive-design and user-research. Here's to many more evenings!
Global Interconnection Group becomes listed on the Euronext Amsterdam stock exchange
Congratulations to our friends at GIG for their listing on the Euronext Amsterdam stock exchange today.
It’s great to see this energy initiative growing its business. With countries focused on the path to net zero, interconnectors (big transmission cables that move energy between neighbouring countries) and interconnected grids are a key component in global energy strategies. They enable excess power, e.g. from wind and solar farms, to be traded and shared between countries so that renewable energy isn’t wasted and the power system is greener and more efficient. They can help to lower electricity supply prices for consumers.
Global Interconnection Group's platform brings together cable manufacturers, interconnector operators and grid operators, to service, supply and invest in underwater cables and other energy transmission projects. We provided the design support GIG needed to achieve the listing, creating the branding and designing and building its new digital presence. Plus a big flag!
Broadridge announces template for SEC’s new Tailored Shareholder Reports
“The digital template we’ve created is good for fund investors and compliant with the rules and is just one part of the end-to-end solution which provides the scale and automation companies are seeking.”
Broadridge has announced the launch of a template and end-to-end process solution for fund companies and fund administrators that simplifies the steps involved in creating and providing the SEC’s new Tailored Shareholder Reports.
Exciting new client appointment
Very excited to have won a pitch for a new client ‘Send it to Alex’ who deliver virtual supported employment services for neurodivergent and disabled people. Over the next few months we’ll be working with them to design and build their very first MVP support platform for individuals and employers with an aim to launch in June this year.
Helping build brand growth in Hong Kong
We are very excited to be partnering with long-term client Broadridge on a new project for a website design & build, and brand growth project. The Hong Kong Investment Funds Association (“HKIFA”) is a non-profit-making industry organisation that represents the fund management industry of Hong Kong. We’re helping to reposition the look and feel of the organisation, their digital platform and better integrate data to improve member experience. Keep your eyes peeled for launch.
Exciting updates to Nissan Electric travel guide
Working with our client Edelman, we have added some exciting new updates to the Nissan Electric Travel Guide. Now featuring more roadtrips, more cities and a better user experience for all. Available in 5 languages. Check it out for yourself.
Life Sciences Innovator goes live!
Super excited to launch our brand new campaign for the Department of International Trade, Life Sciences Innovator. UK companies who are at the forefront of life sciences innovation, are showcased globally on their unique specialisms. We delivered a look and feel, website, video, social activation and guidelines toolkit to ensure that this campaign, its assets and promotion was consistent and benefitted all. A dynamic and forward-facing campaign has been crafted for cutting edge companies.
Congratulations to Funding Options… acquired by Tide
Congratulations to our friends over at Funding Options who today announce their acquisition by Tide – the leading digital business banking platform! As part of Tide, Funding Options mission to connect UK SMEs to the right finance will be supercharged – helping even more businesses continue to trade during tougher times, to prosper when growth opportunities arise and to successfully plan for the future. Read more about the acquisition: https://bit.ly/3GW6Oea
Hearing Birdsong scoops Honors Award with awwwards
Lovely to share a little kudos about our exciting Hearing Birdsong digital product. Awwwards have sealed our design and development with an Honourable mention… fantastic scores received for both UI + UX of the product. Super proud 🙂
Tips for digital growth as a healthtech brand
UK startups took half of Europe’s biotech VC funding in record-setting 2021 (according to the BioIndustry Association and Clarivate). This rapid expansion and global attention is requiring, more than ever, solid branding and well thought out digital product design alongside brand growth. Learn more from our useful top tips.
A how-to for Digital Transformation for Fund Brands
Are you a fund brand trying to navigate digital transformation? We have a vast amount of experience within the finance industry helping brands to clarify their digital offer and communicate effectively. We’ve just released some top tips on ways to manage your transition on our insight series. Take a look today and download here.
Digital strategies to build consumer engagement
As the next part in our insight series we’ve created a cheat sheet around digital strategies to build consumer engagement. We’ve delivered campaigns for Unilever, Nissan, Getir and more and so have shared some starting points to think around when you’re creating a digital campaign as well as some tips on how to avoid the common pitfalls during the planning stages.
Download the PDF: https://lnkd.in/d587-TTk
Looking for some wanderlust?
We were approached by Nissan through our trusted partners at Edelman to create a unique digital activation campaign to promote low carbon footprint adventures, best undertaken in Nissan’s electric vehicles. They wanted it to be exciting, digitally-led, easily shareable and measurable with the plan to launch exclusively for influencers as part of an event in Stockholm. The result… an exciting interactive travel guide. Read the case study to see our approach or try the guide for yourself.
Thinking of launching a digital product?
We’ve launched our new Insight Series, publishing what we hope are helpful views on topics related to the work we do with our clients.
We’re kicking things off with Four steps to launch a digital product. It offers a top level look at our tried-and-tested process for building a digital product from concept through to launch.
We are excited to announce that one of our most recent projects ‘Hearing Birdsong’ is going to be exhibited as part of the Design Museum’s ‘Future of Ageing’ exhibition.
‘Hearing Birdsong’ is a digital product designed for people to screen themselves for hearing loss in the comfort of their own homes and is a concept created by Tom Woods, co-founder of Kennedy Woods, a practice that creates positive social impact through user-centred design & architecture. The project is being funded by the Design Age Institute.
Our role in this project has been creative and digital partner – designing, illustrating and developing the working digital prototype that will be active as part of ongoing user testing, and showcased at the ‘Future of Ageing’ exhibition.
Practitioners, researchers, engineers, designers and people with hearing loss have all helped to get Hearing Birdsong to a stage of delivering a working prototype which we are all very excited about. Immerse yourself in the rich soundscape… visit https://beta.hearingbirdsong.com
Exhibition details here: https://designmuseum.org/exhibitions/the-future-of-ageing
Left field Live announce Melbourne fixtures
Great to see our client, Left Field Live, establishing landmark pre-season tours including Crystal Palace facing Manchester United in Melbourne. Palace will play Manchester United on Tuesday, 19th July (20:10 AEST / 11:10 am BST) at the iconic Melbourne Cricket Ground (MCG) in Victoria, Australia, which seats 100,000. As reported by Crystal Palace’s communications team, the news will be warmly received by the their Australian fans, as well as those intending to travel from England.
Crystal Palace F.C. Chairman Steve Parish said: “We are absolutely delighted to be visiting Australia for the first time in the club’s history, even more so following our two planned trips in recent pre-seasons being postponed due to COVID. “It will be fantastic to finally witness Crystal Palace play in Australia, and to do so at the iconic MCG in front of our Australian fans and strong travelling support is something the entire squad and staff, led by Patrick Vieira, are excited about.”
How to achieve successful digital transformation within fund management
Today we’ve launched a concise overview of where fund management brands should focus when looking to achieve successful digital transformation. With finance-sector expertise through working with established brand organisations across EMEA, APAC and the US, we are well-positioned to help fund brands improve their customer experience, digital activation and strategic positioning within the market. Download our quick guide
Bleepa attend IRIA 2022 in Bengaluru
Bleepa, Feedback Medical’s secure imaging app that connects medical professionals safely and securely are attending India’s IRIA 2022 event. The 4-day schedule represents the beginning for a number of our clients of stepping back into the live event space for customer connection and engagement. We wish the whole Bleepa team success as they begin building a wider brand presence within the Indian healthcare sector.
Studiomade video showreel released
We’re pleased to say that our Vimeo channel has just been updated to add in fresh videos from some of our latest projects. View our showreel.
Design Age Institute and Kennedy Woods commission
We are excited to announce that we are working on a project that has the potential to help millions of people. Hearing loss drives many critical age-related challenges, including social isolation, with strong links to increased dementia risks and cognitive deterioration. Hearing Birdsong is an immersive digital audioscape that uses the inviting sound of British birdsong to engage people with their hearing health and remove the barriers of social stigma and poor user design.
Our team have won the competitive tender to support both the Design Age Institute and Kennedy Woods in designing and developing the digital experience and app prototype for Hearing Birdsong. The product will be showcased this summer in The Design Museum.
Healthcare UK: Healthy Ageing campaign launched
The global population is continuing to age, with the pace of ageing increasing rapidly. In 2019, the United Nations’ World Population Prospects report projected that by 2030, the number of people aged 60 and over will rise by 38 per cent, from 1 billion to 1.4 billion. Globally, this age group will outnumber youth, and the increase will be greatest and fastest in the developing world – a very hot topic, and one that is a priority for countries across the globe.
We are proud to have launched a thought leadership campaign on behalf of Healthcare UK and the government that frames this global issue and discovers points of action. Read more in the case study here.
Nissan Ariya EV campaign launched
Continuing our partnership work with both Edelman and Nissan, our colour-centric motion campaign has been released across EMEA. View the press release or read more in-depth information in our case study.
Getir digital activation released at Tottenham Hotspurs FC
Today our digital activation for Getir, partnered through CAA, launched at the Tottenham Hotspurs vs Manchester United match. Encouraging user engagement through competition mechanics, the digital product has already begun receiving live traffic and the team are excited to how this can help build fanbase engagement over the coming months. Read our case study.