Creating a new brand, digital presence and campaign for a unique business opportunity

Phone Names

3 images of people on the phone in different settings with phone names logo in the middle

How many times have you shouted at a screen with the words ‘I just want to talk to a person’? The online world has many perks but what happens when ‘computer says no’? You’re not alone. 78% of UK consumers say they’ll want to interact with a real person more as technology improves.¹ 69% of UK consumers use the phone for customer service, making it an essential part of an omni-channel approach.²

  1. PwC, Future of customer experience survey, 2017/18
  2. Microsoft, State Of Global Customer Service Report, 2017
phone names logo in the middle of a beige square ↑ phone names logo in the middle of a beige square
young woman sat on phone in lounge with keypad on the left of thte photograph overlaid ↑ young woman sat on phone in lounge with keypad on the left of thte photograph overlaid
young casual man on phone texting on beige background with text overlaid 'there's no better way to do that than with a phone' ↑ young casual man on phone texting on beige background with text overlaid 'there's no better way to do that than with a phone'

Phone Names have the solution for you. Simply dial in the phone code (e.g. 0800), then spell the name, product or service you want to reach using the letters on the telephone keypad.

0800 REPAIR

0800 TRAVEL

0800 BENTLEY

3 iphones. Left to right showing a woman in the lounge with a keypad, a section of the phone names website with the phone names on offer, a car image with automotive text to sell phone names
2 laptop screens showing the phone names automotive segment of the website ↑ 2 laptop screens showing the phone names automotive segment of the website
iphone and laptop showing phone names website with a focus on travel ↑ iphone and laptop showing phone names website with a focus on travel

We wanted to create a sense of simplicity and clarity in the design work for the Phone Names brand. We developed a streamlined core colour palette with accents to be able to clearly highlight calls to action or key pieces of information for the brand’s audience.

We wanted to use photography within the brand look and feel as we thought this would translate well on social advertising as well as pairing with custom animations that we’d built to reference the phone names. We used quite dark tonal photography showing detailed elements so that we could create an approach that related to the full service luxury experience we wanted brands to create for themselves.

The result is a new digital presence and engagement campaign that is as effective as it is simple. Just like the business.

iphone and laptop showing different parts of the phone names website focussed on finance ↑ iphone and laptop showing different parts of the phone names website focussed on finance
laptop and iphone screen showing phone names website area focussed on building services ↑ laptop and iphone screen showing phone names website area focussed on building services
10 tiles with rounded corners showing people from different walks of life on their phones ↑ 10 tiles with rounded corners showing people from different walks of life on their phones
3 examples of facebook ads showing different phone names on associated images '0800 breakdown' '0800 dealer' '0800 car repair' ↑ 3 examples of facebook ads showing different phone names on associated images '0800 breakdown' '0800 dealer' '0800 car repair'

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