A digital presence to raise awareness and promote positive drug policies

Support. Don’t Punish is a global grassroots-centred initiative in support of harm reduction and drug policies that prioritise public health and human rights. The campaign seeks to put harm reduction on the political agenda by strengthening the mobilisation capacity of communities targeted by the “war on drugs” and their allies, opening dialogue with policy makers, and raising awareness among the media and the public. The campaign’s yearly high point is the Global Day of Action, which takes place on, or around, 26th June (the International Day Against Drug Abuse and Illicit Trafficking). Historically, this date has been used by governments to showcase their drug control “achievements” in coercive terms. The campaign’s Global Day of Action seeks to reclaim and shift that day’s narrative. And so, every year, an increasing number of  activists in dozens of cities all over the world join this unique and multifaceted show of force for reform and harm reduction.

A digital Wordpress creation

We were commissioned to design and build a website for this initiative. We were supplied the logo by the client and this formed the basis of the brand, informing the colour palette and font choice. We also created a series of illustrations throughout the site that could also be used across social for user signposting. As this was predominantly a campaign site, we built custom elements such as the map showing past event locations to help demonstrate the sense of community as well as a growing archive. The campaign has now been running since 2013, continuing to grow supporters across the globe.