Branding and creating an artist and illustrator-led creative platform
Grappzie is an App allowing users to create bespoke greetings, invitations and personalised designs in minutes, for sharing digitally through WhatsApp (especially Groups!), iMessage, email etc. The platform also provides high-quality, on-demand physical print, enabling artwork to be sent through the post.
Our role with Grappzie was two-fold. We helped design and build the brand and develop the product in a streamlined process for launch. We also had such faith in the product and concept that we became a key investor for the company.
The product achieved market entry within a year from initial concept to launch – including pre-seed investment and brand establishment.
The look and feel for the product had to be approachable and fun to reflect the personality of the product. We chose a font family that had a playful element which then helped to inform the styling throughout, alongside a bright and playful colour palette. We designed an illustrative style that was punctuated with fun lifestyle photography.
When developing the flow for the app, wireframing was essential so that we could test and understand user behaviour. Incorporating sprint-based sessions, we were able to operate in an agile manner testing our design and UX theory and putting into practice learnings and user feedback as we developed the App.
With the key to the product growth being digitally-led marketing we needed to ensure that the brand translated well across all devices and platforms. We focussed on making the UI as simple and clear as possible so that as much of the users needs were intuitive and clearly signposted.
Throughout the development process we were able to share insight and strategise around how to grow Grappzie’s market share within such a large industry. One idea that we pursued was introducing artists and illustrator designs to the platform building a ‘creative community’ within the app. This allowed users access to exclusive designs to personalise incorporating another valuable facet to the App and product.
We continue to support and work with Grappzie as the platform grows.