A hyper way to travel
Creating a video to highlight the exciting new stage of hyperloop technology to global audiences.
DP World Cargospeed, the first initiative of its kind, was created through a partnership between DP World and Virgin Hyperloop. The intent is to provide hyperloop-enabled cargo systems that will enable fast, sustainable and efficient delivery of palletised cargo around the world.
A Hyperloop is a proposed high-speed transportation system for both passenger and freight transport. The term was coined by Elon Musk to describe the modern open-source project originally conceived in 1799. Hyperloop designs employ three essential components: tubes, pods, and terminals. The tube is a large sealed, low-pressure system (usually a long tunnel). The pod is a coach pressurised at atmospheric pressure that runs substantially free of air resistance or friction inside this tube, using aerodynamic or magnetic propulsion. The terminal handles pod arrivals and departures.
DP World were the first company to launch a human passenger test of the technology and it generated huge global media attention.
Our team, working closely with Edelman, produced a video to highlight the incredible coverage of this historic occasion.